EP 034 Building an Alaska-grown business with Jennifer Loofbourrow

Jennifer Loofbourrow is the owner of Alpine Fit, an Alaska-based outdoor clothing company that specializes in offering a variety of fit options for different body types. Jennifer’s active, outdoor lifestyle influenced her decision to start the brand. From 2004 to 2009, she kayaked the outer islands of Alaska's southeast coastline. In that time, she gained an intimate understanding of what basic gear is needed on those trips and how it’s important to consider things like weather and the duration of the trip. She’s actually been told that she’s the bullseye of her target audience. 

She says that she lives her life like it’s an endurance sport, so finding a balance between work and rest is important. That balance hasn’t always been easy to find, but she’s getting better at it.